As shown in the diagram above most of the respondents to the survey were in the 35-44 age group

The gender respnse was closely mixed from 48% female to 52% male

Regular App game downloaders - 43% yes to 57% saying no

When it was put to our audience whether they would download the App for a chance to win a driving experience  67% said yes 33% said no

The results were the same when it was put to our survey audience would they purchase an experience if they got some sort of  a discount

When it was asked if it would motivate a user to downlaod the App to compete on a National Leaderboard the results were - 38% yes to 62% saying no

We found from the final question that facebook was the most popularly used social media platform, from this we would base our main digital marketing strategy and social media share icons to generate more user engagement.