Opportunities
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Opportunity to generate revenue for Mondello via supercar experience sales.
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Opportunity to advertise. upcoming events in Mondello
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Opportunity to integrate app into social media and boost participants.
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Opportunity to reach a new audience outside of the regular Mondello community.
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Opportunity to develop more games in the range like motorbike games for that Mondello user group.
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Opportunity to generate revenue via advertising.
Weakenesses
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Platform limited to one game
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App may only appeal long term to those with an invested interest in Mondello
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App may have a short life span.
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Limited audience reach to those with an interest in gaming/Mondello.
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Low ROI on initial cash injection to develop & launch project.
Strengths
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​Super Car Competition will pull in a wide audience.
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Use of leader board to create competition amongst friends.
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Money off vouchers with strong links to Mondello website.
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News Updates for Mondello enthusiasts. Informing of track & weather conditions, & events.
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USP- Only racetrack in Ireland.
Threats
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User may loose interest after time.
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Project development could spiral and costs of App development may render project obsolete.
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The development of bigger and better games from competitors